Centre for Policy Alternatives on 28 January, 2016

FULL REPORT: Consumption and Perceptions of Mainstream and Social Media in the Western Province


28 January 2016, Colombo, Sri Lanka: The Centre for Policy Alternatives (CPA) launched yesterday the top-line report of a survey on the consumption and perceptions of mainstream and social media in the Western Province.

The full report, the Executive Summary in Tamil and Sinhala, detailed presentations made by renowned media critic Nalaka Gunawardene and award winning journalist Dilrukshi Handunetti who spoke at the launch and compelling infographics based on the findings in the report, are all now online.

Access the content here.

Please contact Iromi Perera at CPA’s Social Indicator for more information and access to the complete dataset ([email protected]).


From the use of Facebook to smartphones, from news on TV to news via SMS, from how information read digitally is spread to others who are offline, the report offers insights into how content is produced, disseminated and discussed in Sri Lanka’s most densely populated province and home to the country’s administrative and business hubs.

The report offers government, media, civil society and social entrepreneurs insights into the platforms, vectors, languages and mediums through which news & information can best seed the public imagination.

Consumption and perceptions of mainstream and social media in the Western Province - FINAL REPORT